Macallan - The Archival Series Folio 3

Macallan - The Archival Series Folio 3

Released in 2018 this is the third edition in the Archival Series and is beautifully presented in a tin book style case which includes a hardback book. Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather, inspired by a tradition commented on by the Macallan Distillery Manager to David Holmes and Nick Salaman on a visit to The Macallan Estate. Continuing the highly distinctive style of the ads and the simple but memorable strapline that put the mantra of ""less is more"" at its heart, the continuing campaign continued to speak loudly in small spaces and gain momentum with a wider audience.